Maytag introduces refrigerator with steel shelves

By Tony Wittkowski | Business Reporter | The Herald-Palladium

BENTON HARBOR – It appears Maytag wants to become more durable – at least when it comes to its newest refrigerator.

Because the refrigerator is one of the hardest-working appliances at home, with the average U.S. household using the refrigerator 40 to 60 times a day, Maytag increased its durability with the Maytag Four-Door French Door Refrigerator with Steel Shelves.

The refrigerator is accompanied with two steel shelves that can handle a family’s heaviest and hottest items.

Brendan Bosch, Maytag senior brand manager, said they noticed consumers were drawn toward the industrial and commercial features when it came to buying appliances.

“Other refrigerators typically have shelves made with plastic or glass, but the Four-Door French Door Refrigerator is the only freestanding model on the market to offer solid steel shelves,” he said. “These shelves provide style, with a level of durability and dependability.”

Known for its durability, as well as a conductor more resistant to temperature changes, steel was chosen as the model’s shelving material for the storage of hot leftovers and heavy containers.

Another feature on Maytag’s Four-Door French Door Refrigerator is the PowerCold feature, which can chill the refrigerator to an optimal temperature.

“We found that in larger households, the fridge door is constantly opening and closing, making it hard for the food inside to maintain a consistent temperature,” Bosch said. “With the PowerCold feature, all it takes is one touch to ensure that all your beverages stay cool and your food is at the proper temperature.”

Bosch said the 26-cubic feet of space inside offers more space than any other four-door refrigerator Maytag has produced.

The steel shelving refrigerator first hit retailers in April.

It is available nationwide in stainless steel, black and white, with a starting price of $3,399.

Contact Tony Wittkowski at twittkowski@thehp.com or (269) 932-0358. Follow him on Twitter @tonywittkowski.

(Author’s Note: This article was originally published on June 14, 2015)

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