New car wash opens along Cleveland Avenue

By Tony Wittkowski | Business Reporter | The Herald-Palladium

ST. JOSEPH – Just south of Family Video on Cleveland Avenue in St. Joseph sits a new car wash.

At 2206 Cleveland Ave., Soft Touch Car Wash is the fourth of its kind ‒ with three other chain locations in Indiana.

General Manager Scott Crawford said it officially opened on Monday, determining its soft opening last Saturday was a way to see how many people could come through at one time.

“We are trying to get everyone acclimated to coming through here,” he said. “Everyone’s used to getting their car washed in Stevensville or Benton Harbor, so we are hoping they notice us here.”

The car wash is open 7 a.m. to 8 p.m., Monday through Saturday, and 8 a.m. to 6 p.m. on Sunday.

With three vehicle bays – one saved for the fast pass lane – Soft Touch offers a basic wash for $7, The Works at $10, The Works Plus at $13, and the Ultimate package for $17. These deals range from soft cloth car wash and power rinse to using a rust inhibitor and clear coat protectant.

During regular hours, there is always someone in the front prepping cars, spraying off bugs and around the wheel wells, Crawford said.

For Crawford, the average prep time is about 2.5 minutes, along with another 2.5 minutes to go through the rest of the car wash.

“One of the owners has three other car washes in Indiana, so this was a way to branch out,” Crawford said. “We were hearing a lot of people saying they don’t have a car wash in St. Joe. That’s kind of where the idea came about.”

The car wash has seven workers, but they plan on hiring a few more. Those interested in applying can call 269-408-8669 or stop by in person to pick up an application.

Contact Tony Wittkowski at twittkowski@thehp.com or (269) 932-0358. Follow him on Twitter @tonywittkowski.

(Author’s Note: This article was originally published on June 14, 2015)

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