Whirlpool to host fundraiser Saturday for Project Fierce

By Tony Wittkowski | Business Reporter | The Herald-Palladium

CHICAGO – Whirlpool Corp. will open its doors for a private fundraising event in Chicago on Saturday.

The Whirlpool Pride event will celebrate June as Pride month in order to raise money for homeless lesbian, gay, bisexual and transgender youth. Project Fierce Chicago is the beneficiary. It is known as a collective group of social workers and housing advocates who try to provide transitional housing and support services to homeless LGBT young adults.

Erin Brown, who works in eBusiness Marketing at Whirlpool and is the Pride Network Co-Lead, said this is the third for the event.

“The Fierce Rooftop Cookout is held at the World of Whirlpool, which is our brand experience showplace in Chicago, normally not open to the public,” she said.

Keeping with the LGBT theme, three celebrity chefs are providing food demonstrations at the event.

The Hearty Boys were the first-ever gay celebrity chefs with a show on the Food Network. Steve is expected to prepare a couple of summer cocktails and Dan will be making merguez burger sliders and roasted red potato salad, Brown said.

The third chef is Honey LaBronx, a vegan drag queen celebrity chef from New York City. She is the host of “My Big Fat Vegan” radio show. She will show attendees how to make delicious vegan picnic food, Brown said.

In addition to cooking demonstrations, the event will feature a live disc jockey on the rooftop overlooking the Chicago river, selfie photo stations, a silent auction and a cocktail social.

All proceeds collected from ticket sales and the silent auction will go into Project Fierce Chicago.

“The Whirlpool Pride team wanted to be able to celebrate Pride Month with a signature event, while raising money for a cause to support equality,” Brown said. “This is part of Whirlpool’s commitment to diversity and inclusion and giving back to communities where we work and live.”

The venue has a capacity of about 200, but Brown said they are hoping to sell out. About 180 tickets were sold for last year’s event.

The event is from 1 to 4 p.m., Saturday at the World of Whirlpool, 325 N. LaSalle St. A limited number of tickets are available for $50, which includes an open bar. Tickets can be purchased online at www.whirlpoolpride2015.eventbrite.com.

Contact Tony Wittkowski at twittkowski@thehp.com or (269) 932-0358. Follow him on Twitter @tonywittkowski.

(Author’s Note: This article was originally published on June 26, 2015)

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