Sonic restaurant opens doors in Benton Township on Monday

By Tony Wittkowski | Business Reporter | The Herald-Palladium

BENTON TOWNSHIP — Are you ready to Sonic?

The new Sonic restaurant is opening at 7 a.m. on Monday at the former site of Maxton Motors at 2680 M-139 in Benton Township. Brian Cronkrite, vice president of marketing for Trigo Hospitality, said store hours are 7 a.m. to midnight every day of the week.

The amount of work that has gone into the site included the demolition of the former building and construction of a 9,200-square-foot, 22-foot-tall building. The Sonic restaurant, which takes up 2,400 square feet of the restaurant/retail complex, has a drive-in and canopy-covered parking spaces for customers to be served outside.

“We are a couple days later than what we were hoping for, but it wasn’t a hard date,” Cronkrite said. “We have worked these contractors for a number of years on a number of projects. They put together a very tight work calender. I think going from the approval to the demolition in late May, it’s been a quick turnaround.”

Cronkrite said they have hired 65 people in time for the opening. With a lot of training, Cronkrite said they will be doing a dry run with employees’ families Sunday.

“When it comes to (Monday’s opening) we won’t be doing anything special,” Cronkrite said. “We’ll just unlock the doors and see what happens.”

The rest of the complex is still up for rent, as Cronkrite said Trigo Hospitality has had a large amount of interest in the remaining space.

Sonic Restaurant is known for its bacon cheeseburger – the franchise’s signature sandwich. With a limitless amount of drinks available, Sonic’s more popular drink is the cherry limeade.

Contact Tony Wittkowski at twittkowski@TheHP.com or (269) 932-0358. Follow him on Twitter: @tonywittkowski.

(Author’s Note: This article was originally published on Sept. 20, 2015)

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