Whirlpool Corp. announces new president, chief operating officer

By Tony Wittkowski | Business Reporter | The Herald-Palladium

BENTON HARBOR — The world’s No. 1 home appliance maker has its next president and chief operating officer.

Whirlpool Corp. announced Wednesday that Marc Bitzer will take over as president and COO, effective immediately.

In his new role, Bitzer will be responsible for all global operations. Bitzer has been appointed to Whirlpool’s Board of Directors.

Bitzer was previously named vice chairman in November 2014, where he was primarily in charge of Whirlpool’s North American and European businesses. Prior to this assignment, Bitzer served as president of Whirlpool North America and Whirlpool Europe, Middle East and Africa.

Whirlpool Chairman and CEO Jeff M. Fettig said he has confidence in Bitzer’s ability to lead Whirlpool’s global operations.

“Marc is an exceptional leader at Whirlpool Corp. with broad global experiences and unique qualifications to assume his new position,” Fettig said in a news release. “Marc has consistently demonstrated that he is an outstanding leader who has delivered strong results in his previous roles in both North America and Europe.

“During the past year, he and our European team have done an excellent job in integrating our major acquisition in Europe.”

Whirlpool spokeswoman Kristine Sherman said the Benton Harbor-based appliance company has not had a president and chief operating officer since 2004. The last person to hold those positions was Whirlpool’s current chairman and CEO.

“That was Jeff Fettig,” Sherman said. “He was named president and COO and elected to the board of directors in 1999. In 2004, he was elected chairman and CEO.”

In 1999, Bitzer had joined Whirlpool Europe as vice president of the company’s Bauknecht brand group. He became senior vice president of Marketing Sales and Services for Whirlpool Europe in 2000, and was later named president of Whirlpool Europe in January 2006.

Before joining Whirlpool Europe, Bitzer worked for eight years at the Boston Consulting Group in Munich and Toronto, and was named vice president in 1999. Bitzer earned his MBA and doctorate from the St. Gallen Graduate School of Business, Economics and Law in Switzerland.

Upon completion of the school year, Bitzer and his family will relocate back to the Twin Cities area.

Contact Tony Wittkowski at twittkowski@TheHP.com or (269) 932-0358. Follow him on Twitter: @tonywittkowski.

(Author’s Note: This article was originally published on Oct. 22, 2015)


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