Wanderlust Outfitters opens in downtown St. Joseph

By Tony Wittkowski | Business Reporter | The Herald-Palladium

ST. JOSEPH — Brittney and Jonathan Meier wanted to make every day an adventure.

That’s why the couple opened Wanderlust Outfitters, a specialty outdoor store that sells clothing, apparel and gear.

The Meiers opened the store last week, but had its ribbon cutting ceremony Thursday at 120 State St. in downtown St. Joseph.

Hiking has always been a passion for the co-owners as a sort of escape. Brittney Meier said they travel down to Tennessee a couple of times year and also spend time on the Appalachian Trail.

“We hit that point in our lives where we decided to take a risk and do something we loved,” Meier said. “What’s great about this community, other than it being something Jon wanted to return to (Jon is a Stevensville native), there’s no outfitter like us within 50 miles.”

That niche brought them to St. Joseph.

Meier said they began their efforts in March by contacting brand companies to see what they could carry. Once they found interest, Meier said they secured the downtown space.

They now carry brands including Columbia, Marmot, Kuhl, Osprey, Thermarest, Black Diamond, Point 6, Camelbak and more. Meier said the store recently got official approval from North Face to start carrying its apparel.

Coming up with the name was easy for them, too.

“What we love about the name is that Wanderlust is defined as a strong desire to travel and explore the world,” Meier said. “We are all about making every day an adventure and exploring, whether that is walking your dog down at Grande Mere or heading up to the U.P.”

The store is open from 10 a.m. to 7 p.m. Monday through Thursday, 9 a.m. to 9 p.m. Friday and Saturday and noon to 5 p.m. on Sunday. Wanderlust Outfitters will be open year round, but hours may differ in the winter.

Since opening Aug. 24, Meier said the reception has been great to see.

“We’ve been excited to see people come in with questions about gear. We’ve gotten a lot of feedback on brands people haven’t heard of before but tried on,” Meier said. “If there are things we don’t have, we can special order it.”

Meier said they are still taking applications, but until they get a better feel on staffing for how busy it becomes, they will stick to their core group.

Applications can be retrieved in person. Those interested in learning more about the business can call 269-281-7047.

Contact Tony Wittkowski at twittkowski@TheHP.com or (269) 932-0358. Follow him on Twitter: @tonywittkowski.

(Author’s Note: This article was originally published on Sept. 4, 2016)
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